Six food brands launched under ‘One District One Product’ scheme

Six manufacturers below the Just one District Just one Solution plan had been released on Wednesday. The Foodstuff Processing Ministry experienced inked an settlement with NAFED for acquiring ten manufacturers as the Just one District Just one Solution manufacturers below the Pradhan Mantri Formalisation of Micro food items processing Enterprises (PMFME) Plan. Of this, six manufacturers had been released in the presence of Union Minister for Ministry of Foodstuff Processing Industries, Pashupati Kumar Paras, Minister of State, Prahlad Singh Patel and senior officials of NAFED

The six manufacturers contain Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Complete Wheat Cookies of Dilli Bakes.

“The brand Amrit Phal for amla juice has been completely developed below the ODOP concept for Gurugram, Haryana. Cori Gold brand has been developed for coriander powder which is the discovered ODOP for Kota, Rajasthan,” an formal statement included.

Manufacturer Kashmiri Mantra focuses on bringing out the essence of spices from Kulgam, Jammu and Kashmir. Equally, Manufacturer Madhu Mantra has been developed below the ODOP concept for honey from Saharanpur, Uttar Pradesh.

“Whole wheat cookies is the second product developed below the brand Dilli Bakes. The brand and the product have been developed below the bakery ODOP concept for Delhi. Manufacturer Somdana has been developed below the ODOP concept of millets from Thane, Maharashtra,” the statement included.

All the solutions will be out there at NAFED Bazaars, E-commerce platforms, and outstanding retail outlets across India.

NAFED internet marketing

Every single product has been developed centered on the extensive awareness of the internet marketing abilities of NAFED as properly as its capabilities and working experience in processing, packaging, provide and logistics. The manufacturers will be supported with increased investments in brand interaction in pertinent marketplaces and a strong drive on digitization across the price chain, NAFED officials mentioned.

The Ministry said it aims to encourage the micro food items processing enterprises. With an outlay of ₹10,000 crore over a period of five yrs from 2020-21 to 2024-twenty five, the plan envisions to directly aid the 2 lakh micro food items processing units for supplying fiscal, specialized, and business aid for upgradation of current micro food items processing enterprises, it included.